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Xerox unveils new lowercase logo

Xerox unveiled its new logo this morning, calling it the most sweeping transformation of its corporate identity since it dropped “Haloid” from the Haloid Xerox name in 1961.

Nice beach ball. What’d they outsource this one to India? These folks are either unaware of a little company called AT&T, or are rabid fans. Then again, I guess copying is their business.


7 comments… add one
  • andreas January 8, 2008, 10:17 am

    that’s a great logo. they should add “.com” to their name too. wait, what year is it?

  • jaced.com January 8, 2008, 10:47 am

    Yeah, and maybe make the “o” a globe morphing into the “@” symbol. Hell, how ’bout just renaming the company to eXerox?

  • luke January 11, 2008, 9:16 am


  • jaced.com January 11, 2008, 9:29 am


  • luke January 11, 2008, 3:06 pm

    Or, if that’s not available, MyXeroxOnline2000.us

    and there’s always http://home.earthlink.net/~xeroxcopymachinesthecompany

  • luke January 11, 2008, 3:07 pm

    … As long as it has blinking text somewhere, they’ll be up-to-date.

  • jaced.com January 11, 2008, 3:12 pm

    It’s all about synergy. If they really want to go for the 800-pound gorilla and pick the low-hanging fruit, they should shoot the moon and go with the colored rubberband background, but they’ve got to be Web-savvy enough to use the LOWSRC tag. You can find one on Lycos. It’ll really knock it out of the park. It’ll be a slam dunk!

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