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Levi Strauss CEO encourages you to stop washing your jeans

The CEO of Levi Strauss & Co., Chip Bergh, discussed fashion and sustainability at Fortune’s Brainstorm Green conference on Tuesday, claiming that jeans do not need to be washed; the pair he donned during the conference, he said, had “yet to see a washing machine” in the past year.

(via Mashable)

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