“Time has lost all meaning in that nightmare alley of the Western world known as the American mind. We wallow in nostalgia but manage to get it all wrong. True nostalgia is an ephemeral composition of disjointed memories, but American-style nostalgia is about as ephemeral as copyrighted deja vu.”
— Florence King
“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.”
— David Ogilvy








