If you haven’t heard, 7UP has changed its formula in a pathetic effort to attract impressionable consumers currently hooked on Sprite, Sierra Mist, and trendy natural drinks. While this may not be significant news to most, it is having a profoundly negative impact on people who drink it daily. Included in that sad group would be yours truly.
Not one to take it lying down, I’ve submitted the following letter to the Seven-Up Company. Please join me in the fight by telling them how bad the idea of changing their formula is.
To Whom it Concerns,
7UP has been my favorite drink since 1969. I’m confident I’m not alone in that distinction.
I cannot believe you’ve changed the formula of our favorite soft drink. Did we learn nothing from the ridiculous stunt Coca-Cola pulled in the ’80s when they did the same thing with “New Coke” in an attempt to compete with Pepsi???
“Now 100% natural”? What a load of dog shit. If I wanted natural, I wouldn’t drink my beloved 7UP. Or any soda, for that matter.
Your attempts to hippify your identity in order to appeal to Sprite and Sierra Mist fans is going to fail miserably, starting with your loyal 7UP following. I would rather die of thirst than drink this lame imitation of the real thing.
Your new formula tastes like chlorine, and is not worthy of the 7UP name. You’ve lost a life-long customer until you bring our classic beverage back.
Shame on you.
Sincerely,
A thirsty ex-fan in Los Angeles
ps: I’ve used a green 7UP golf bag for years. I now plan to take up tennis.
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Jace…agreed on 7-up F-up…
But as for coke…I pose this thought…maybe the supposed “NEW” coke was intentional in order to avoid a conceded image, when Coke attached “CLASSIC” as name brand to the can which was& is overwhelmingly accepted…I see it as a marketing genius
Lets hope for some genius, or how about just some good old fashioned common sense
later,
garz
I used to be one of the folks who considered the “New Coke” an intentional failure with hidden long-term intentions of getting the world to refer to it as “classic”. Makes perfect sense.
I did see a show on the topic recently though. Articulate people that obviously have more industry knowledge than I do both acknowledged our theory of long-term intent, yet had the opinion that it’s forgivingly bogus. According to them, Coca-Cola simply dropped the ball, as Pepsi was on the rise that year with the “new generation” and “Pepsi challenge” nonsense.
The fact is that if there weren’t such a negative backlash by true Coke fans — which there was — then Coca-Cola never would’ve changed back.
Long term, they may have strengthened the Coca-Cola name. But that year they lost lots of money, and became hated by their fans in the process. I doubt they wanted that.
As for the idea that 7UP is motivated towards a long-term goal of being known as “7UP Classic”, please. It’s already classic. Perhaps moreso than the word “classic” itself. 7UP’s been around since 1920. I don’t need anybody telling me 7UP is classic, even if they’re employed by the Seven-Up Company.
New 7UP? News to me, but attalav for letting ’em know how we all feel…I mean…now what I’m gonna drink with chicken curry? Are you with me?