On August 1, 1981 MTV launched and, just as their first video predicted, Video Killd the Radio Star. The attention shifted from the art to the artist, and from the sound to the image. Soon the airwaves were seized by sexy girls and well-coordinated boy bands. Empathy, social awareness, and rebellion were replaced with self devotion and arrogance. Eventually MTV would turn down the music to broadcast reality TV shows, proudly preserving and glamorizing the ignorance and the arrogance.