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Not just for breakfast anymore

“[It is not] enough to pay attention to words only when you face the task of writing. That is like playing the violin only on the night of the concert. You must attend to words when you read, when you speak, when others speak. Words must become ever present in your waking life, an incessant concern, like color and design if the graphic arts matter to you, or pitch and rhythm if it is music, or speed and form if it is athletics. Words, in short, must be there, not unseen and unheard, as they probably are and have been up to now. It is proper for the ordinary reader to absorb the meaning of a story or description as if the words were a transparent sheet of glass. But he can do so only because the writer has taken pains to choose and adjust them with care. They were not glass to him, but mere lumps of potential meaning. He had to weigh and assemble and fuse them before his purposed meaning could shine through.”
–Jacques Barzun

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