Jeff walked in this morning with a few select pages torn from the Member Drill Book provided by Veer’s underground society known as “The Secret Order of Creatives Understanding”. A soft copy is available online. The drill book includes various exercises to spark your creativity.
As described by Veer:
Member Drill Book
The Very Secret Order of Creatives Understanding exists for the sole purpose of encouraging and celebrating creativity at every opportunity. Since you create wonderful things, you’re a member. No reference checks. No humiliating hazing -– unless requested.
This drill book will help you keep your creative muscles flexed and ready. Ripped even. Think of it as a health club for your mind. The drills are the equipment (no need to wipe them down after using). The blank spaces are a big, wide-open gymnasium — perfect for big, new ideas. And murder ball. However, no part of this drill book is a sauna. Darn.
Here’s the first exercise Jeff challenged me with. Examine the three images, let the ideas fly, and write a piece of copy that sums it all up:
Cool! Try it yourself first. Take your time to brainstorm. Then, if you’re interested, here’s what I came up with:
Scroll down…
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